wird in neuem Tab geöffnet
Never use Futura
[the type of today and to-morrow]
Verfasser:
Suche nach diesem Verfasser
Thomas, Douglas
Mehr...
Verfasserangabe:
Douglas Thomas ; foreword by Ellen Lupton
Jahr:
2017
Verlag:
New York, Princeton Architectural Press
Mediengruppe:
Buch
Standorte |
Standorte:
GG 1666
|
Text englisch. "It's everywhere, including the moon (on the commemorative plaque left by Apollo 11 astronauts), Nike sneakers, the artworks of Barbara Kruger, Ed Ruscha, and Jenny Holzer, 2001: A Space Odyssey credits, Domino's Pizza boxes, Absolut Vodka bottles, and Red Bull cans. Richard Nixon used it for his presidential campaign, as did Hillary Clinton. Indeed, Futura is one of the most used fonts in the world today...the typeface of modern design...more so even than Helvetica. This fascinating book explores the cultural history and uses of a face that's so common you might not notice, until you start looking, and then you can't escape it. Douglas Thomas traces Futura from its Bauhaus-inspired origin in Paul Renner's 1924 design, to its current role as the go-to choice for corporate work, logos, motion pictures, and advertisements. Never Use Futura is illuminating, sometimes playful, reading, not just for type nerds, but for anyone interested in how typefaces are used, take on meaning, and become a language of their own"...
Verfasserangabe:
Douglas Thomas ; foreword by Ellen Lupton
Jahr:
2017
Verlag:
New York, Princeton Architectural Press
Aufsätze:
Zu diesem Aufsatz wechseln
opens in new tab
Systematik:
Suche nach dieser Systematik
GG
Suche nach diesem Interessenskreis
ISBN:
978-1-61689-572-3
2. ISBN:
1-61689-572-1
Beschreibung:
207 Seiten : Illustrationen
Sprache:
Englisch
Fußnote:
Includes bibliographical references and index
Mediengruppe:
Buch