Von der Reklame zum Marketing

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Von der Reklame zum Marketing

Geschichte der Wirtschaftswerbung in Deutschland

Author: Reinhardt, Dirk

Statement of Responsibility: Dirk Reinhardt

Year: 1991

Publisher: Berlin, Akademie-Verl.

Buch

available

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Locations
Locations: CKP 244

Content

Von 1850 bis 1945 hat Dirk Reinhardt die Entstehung und Durchsetzung der Werbung in Deutschland untersucht. Er spannt den Bogen von den ersten Werbeabteilungen über die Entstehung der Werbegrafik und der Werbepsychologie bis hin zur Etablierung einer Werbewirtschaft im heutigen Sinne.

Zugl.: Münster(Westf.), Univ., Diss., 1991

Details

Author: Reinhardt, Dirk

Statement of Responsibility: Dirk Reinhardt

Year: 1991

Publisher: Berlin, Akademie-Verl.

Links: a01267

Classification: CKP

ISBN: 3-05-002281-7

Description: 492 S. : zahlr. Ill.

Tags: Werbung

Media group: Buch

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