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Kult-Marketing

die neuen Götter des Marktes
Author: Search for this author Bolz, Norbert; Bosshart, David
Statement of Responsibility: Norbert Bolz ; David Bosshart
Year: 1995
Publisher: Düsseldorf, Econ-Verl.
Media group: Buch
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Locations: W 203

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Author: Search for this author Bolz, Norbert; Bosshart, David
Statement of Responsibility: Norbert Bolz ; David Bosshart
Year: 1995
Publisher: Düsseldorf, Econ-Verl.
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Classification: Search for this systematic W
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ISBN: 3-430-11433-0
Description: 2. Aufl., 372 S.
Tags: Marketing; Marke; Branding; Trendforschung; Kundenmanagement; Kundenorientierung; Marktorientierung
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Language: Deutsch
Footnote: Literaturverz. S. 361 - 362
Media group: Buch